Sunday Brunch Newsletter
Cressida Payavis (Creative Director), Michael Grubbs (Designer)
Results
KWT Global launched and grew the newsletter’s audience to 10 thousand followers in its first year while retaining a high proportion of loyal readers. Also, KWT Global rebranded the newsletter, increasing the amount of visuals, and with a dedicated source of engaging content, achieved an above average URL click rate of 2.5% versus industry standard.
+15k growth in followers
+50 bi-weekly newsletters sent
7.7% average open rate
