Four Seasons
Four Seasons
2023
2023

Four Seasons Social

Goal

Goal

After years of critics decrying that luxury had lost its luster, Four Seasons set out to change the conversation. For the next generation, luxury isn't about the rigid, impersonal service, materialism or even the subliminal snobbishness of the past. It is about being personally recognized as a special guest and welcomed like a friend.

KWT Global's design team needed to strategize and develop content pillars and source footage from videographers. From this gathered content, we were able to create 2-3 videos per week for our client's social channels.

After years of critics decrying that luxury had lost its luster, Four Seasons set out to change the conversation. For the next generation, luxury isn't about the rigid, impersonal service, materialism or even the subliminal snobbishness of the past. It is about being personally recognized as a special guest and welcomed like a friend.

KWT Global's design team needed to strategize and develop content pillars and source footage from videographers. From this gathered content, we were able to create 2-3 videos per week for our client's social channels.

Role

Role

Role

Designer & video editor

Designer & video editor

Designer & video editor

Deliverables

Deliverables

Deliverables

Social

Social

Social

Team

Team

Team

Cressida Payavis (Creative Director), Marena Olesh (Senior Designer), Michael Grubbs (Designer), Amanda Kopacz (Designer)

Results

KWT Global led strategy and execution for Four Season's social channels for 2 years. The design team assisted in launching new properties over social, edited hundreds of videos and supported in the brand's major intitatives FS Yacht, FS Jet and NY Fashion Week.

  • 4 million impressions from social

  • 2 million video views on social

Grubbs © July 2025

Grubbs © July 2025

Grubbs © July 2025