How did I end up here?

Goal

Traveling to the USA offers an incredible range of experiences, from iconic landmarks to hidden gems. However, for international travelers, planning a trip can feel overwhelming. With so many destinations and logistical details to consider, it’s easy to feel uncertain about where to start and how to create a cohesive itinerary.

Our solution was to make planning more accessible and highlight the transformational experiences that make visiting the USA so rewarding. Each itinerary tells a human story — from discovering a new culture to connecting with local communities — reinforcing why a trip to the USA is well worth it.

Role

Art direction

Deliverables

Video production

Team

Elliott Bedinghaus (Creative Director), Michael Higgins (Creative Director), Matt Bongiolatti (Associate Creative Director), Michael Grubbs (Art Director)

Local Partnerships

We partnered with local destination marketing organizations to gain an insider perspective on the meaningful experiences within each location. This ensured that the itineraries felt both aspirational and attainable, encouraging travelers to engage more deeply with the content. Additionally, we carefully selected a wide range of destinations to showcase the diverse offerings of the USA and created a platform that would evolve into a co-op program for Brand USA, allowing multiple destinations to participate and contribute to the series.

This was a hands-on experience, from storyboarding, working with client to highlight local businesses to working with the film crew on location.