Aquila Brand Refresh

Goal

Elevating a global leader in performance and luxury. The refreshed Aquila brand brings a modern, cohesive identity across digital and print—designed to match the innovation and craftsmanship behind every power catamaran. This branding was meant to be an outlier and go beyond the norms for luxury catamaran brands as it took a more fun and genuine approach to being out on the water.

The work aimed to modernize Aquila’s identity while supporting a growing global dealer network with flexible, on-brand marketing tools.

Role

Art Director

Deliverables

Branding

Team

Michael Higgins (Creative Director), Elliot Bedinghaus (Creative Director), Matthew Bongiolati (Associate Creative Director), Michael Grubbs (Art Director), Corey Darnell (Production Designer)

How it evolves

As an art director on the project, I was responsible for the motion design, catamaran brand element, iconography, brand guidelines and print templates under leadership from the Associate Creative Director (Matthew).