Tampa Bay Watch rebrand

Tampa Bay Watch is a nonprofit doing critical work to protect and restore the bay. As their programs and partnerships grew, so did the need for a consistent, recognizable identity. We developed a brand system that brings everything under one roof — clear, flexible, and rooted in the spirit of the coast it serves.

Inspired by the region’s natural beauty, the new look balances modern simplicity with lasting appeal—anchored by a refined logo and flexible design tools that capture the clarity and spirit of the coast.