Voila by Tupperware

Goal

Tupperware saw a rising demand for sustainable, multifunctional kitchenware—especially from younger millennials looking for design-forward alternatives to plastic. With Voila™ Glass, they aimed to reinvent a legacy brand with a modern, elevated collection that could go from fridge to oven to table without missing a beat.

While competitors leaned on safe, generic glassware photography, we built a bold POV-led campaign that celebrated how people actually cook, plate, and make moments at home.

Role

Art Direction

Deliverables

360 Campaign

Team

Elliot Bedinghaus (Creative Director), Aiham Hawa (Associate Design Director), Michael Grubbs (Art Director), Aaron Keith (Social Art Director), Kendalyn Mallory (Copywriter), Shea Sweeney (Copywriter)

Consumers weren’t just buying glassware—they were buying into a lifestyle where form matters as much as function. Our winning concept, Made to be Seen, leaned into dynamic, perspective-driven shots and an editorial polish that set Voila™ Glass apart. I art directed the shoot with a third-party production crew, retouched final images, and set the campaign’s visual tone—saturated backdrops, confident styling, and POV-led imagery—brought to life through a full suite of deliverables spanning the social launch, targeted email campaign, a dedicated launch page, paid static and video ads, and a printed flyer.

This campaign started with a push to help Tupperware speak to a new generation while honoring its heritage. I storyboarded the launch video and social paid ads, then worked with editors to repurpose content into Google and Meta placements ranging from 6–15 seconds, plus static ads. The result was a launch that not only stopped the scroll but reintroduced Tupperware as a design brand worth noticing.